After many years investing in real estate, Derrick Milam and Ari Rosenblum joined forces to create Vie Management and the Vie Lifestyle Brand in 2012. Ari had been an owner operator in the student housing space for over 10 years, and Derrick had a background in value-added conventional multifamily transactions as an owner operator. From these experiences, they developed a concept of bringing the value add approach to the Millennial and Generation Z housing space. The strategy materialized to address the emerging and particular demands of future generations when pursuing accommodations. The current housing stock and approach to meeting the needs of future generations is woefully inadequate but through their value-added approach, they have created an unparalleled lifestyle experience for residents. They decided on a health and lifestyle approach to harness the Millennial and Generation Z focus on health and well-being, and created a brand they named Vie (as in C'est la Vie). Vie would stand for a lifestyle of fitness and a hospitality approach to guest services where a guests can get everything he/she needs in the community. Vie is a company that seeks outsize returns for its equity partners, and it achieves those returns by focusing intently on the end user of the real estate. The guest.